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With the implementation of MasterCard ®
SecureCode, performed by Cornèr Banca SA, Eveni is able to
extend its market reach.Retailers face special challenges
in accepting cards for payment, especially for web-based transactions.
You cannot obtain and validate a customer's signature, nor
can you record the contents of the magnetic stripe on the
card.
So how did Eveni remove these impediments for online business
and tap into today s robust new business channels?
Implementing
MasterCard® SecureCode.
In conjunction with Cornèr Banca SA, the first bank
in Switzerland to implement secure transactions with MasterCard
SecureCode, Eveni has now a new global e-commerce solution
enabling cardholders to authenticate themselves using a unique,
personal code.
MasterCard SecureCode addresses current consumer concerns
about the security of online shopping, and the high rate of
e-commerce problems. And it is designed to take online shopping
security and consumer confidence to a new level.
How MasterCard SecureCode Works
Step1: When cardholders are on the checkout
page, they must enter their SecureCode in a separate browser
window before their online transaction can be authorized
Step2: In seconds, the bank confirms it is
the true cardholder performing the transaction
Step3: The additional security introduced
with the password prevents misuse of the credit card. Eveni
gets explicit evidence of an authorized purchase (authentication
data) all with minimal cost impact and time investment.
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