|
Do you remember your last visit at a large
trade show?
Was it not very difficult to find the right information about
new products services etc.
Are you sure that you have seen all vendors with a comparable
product?
Many of us have had already the feeling that such a day at
trade show was not so efficient as we have expected that in
advance.
However, there are new possibilities around.
Nowadays, many
exhibitions offer web-based directories where you can do some
online searches in advance to find the right exhibitors and
products. These catalogues give the exhibitors an additional
platform to communicate the presented products. Some of the
directories act as an extended virtual exhibition over the
year.
However, this is one-way communication without interaction,
e.g. feedback from a reader of the web-page. There must be
other ways to enable and stimulate the
interaction between exhibitors and visitors before the event.
With this motivation, we implemented an One2One meeting-matching
platform.
Since Eveni provides services such as registration of exhibitors,
visitors and participants, all information needed to bring
together visitors and exhibitors is already available in the
system.
Every visitor of a fair or participant of a seminar may look
for experts and companies of his special interests. The built-in
search engine allows them to find the right contacts with
the right expertise. Exhibitors can enter various information
into the database such as product and technologies presented,
and expertise of the staff available at the booth.
Once a visitor identified persons (experts) or companies he
likes to meet, he can arrange personal meetings. He can propose
up to three meeting dates each with different priority. The
exhibitor and the experts receive the meeting requests and
either accept or reject the proposal, or forward it to yet
another expert. Along with the request, the visitor may also
provide some additional information like specific questions
he would like to discuss. With the confirmation of the meeting,
the expert now in turn may add additional information as feedback
to the visitor.
Each visitor as wells as experts get a personal agenda with
seminars booked and the arranged One2One meetings.
Visitors arrange in advance targeted and focused meetings
with exhibitors. No endless wandering around searching for
the right knowledgeable contact and thus, reducing dramatically
the time required for gathering the desired information and
the visits of trade shows become very efficient.
The experts on the other hand can prepare the forthcoming
meetings and arrange for the needed equipment, staff or other
environment needed.
...back to the Newsletter
|
-
Summary
- one-to-one meetings
|